Public Roadmap

Where we're going next

A complete ADHD focus experience, not a bloated feature list. Every addition must reduce friction, build momentum, or deepen accountability.

Phase 1 — v1.0 – v1.3 Shipped

Foundation

Build the core ADHD focus experience with AI, gamification, and cloud sync.

AI Body Doubling v1.0

  • Periodic check-ins that adapt to your energy level
  • Like having a supportive friend quietly working next to you
Why this matters Virtual body doubling reduced task avoidance by 30% in a 12-week study of 117 adults (University of Sussex, 2023).

Ambient Soundscapes v1.0

  • 10 real-world recordings: rain, ocean, campfire, coffee shop, lo-fi, forest, thunderstorm, library, train, white noise
  • Real audio, not generated noise. Free and Pro tiers
Why this matters ADHD brains benefit from consistent auditory stimulation. Authentic ambience feels like a real place — a place your brain agrees is for working.

Nuclear Focus Mode v1.0

  • Block your most distracting apps during a focus session
  • Nuclear Mode commits you: you can’t disable it until the timer ends
Why this matters Notifications and app-switching are the two biggest focus killers for ADHD brains. Self-imposed friction at the exact moment you’d fold is the only thing that works.

Routines v1.0

  • Morning, evening, and custom routines with step-by-step checklists
  • Daily tracking so transitions don’t eat your day
Why this matters The hardest part of an ADHD day isn’t the work — it’s the transitions between things. A rehearsed routine removes the decisions.

AI Task Breakdown v1.1

  • Type what you’re avoiding. Get one tiny first step instantly
  • Expand into 5–8 micro-steps with time estimates
Why this matters Task paralysis is the #1 reported ADHD challenge. Goblin Tools proved massive demand — we added execution.

Focus Garden & XP v1.2

  • Grow plants as you focus. 5 biomes, seasonal collections, 50 levels, 30+ achievements
  • Nothing dies if you miss a day
Why this matters Gamification boosts engagement 35% in ADHD apps. Shame-free design (no dead trees) prevents the guilt spiral Forest triggers.

Pre-Session Check-ins v1.2

  • Rate your energy and mood before each session
  • The app adapts its behavior to how you’re feeling right now
Why this matters ADHD energy fluctuates dramatically. A tool that ignores your current state will feel irrelevant on bad days.

Live Activities & Quick Start v1.2

  • See your timer live on the lock screen and in the Dynamic Island
  • Launch a session instantly from Control Center or Siri Shortcuts
Why this matters Every tap between “I should focus” and “timer running” is a chance for the ADHD brain to get sidetracked.

Cloud Sync v1.3

  • Sign in with Apple or email
  • Your sessions, streaks, and garden sync across devices automatically
Why this matters Data loss on device change was the #1 reason ADHD users abandoned timer apps in our research.

Time Estimation Tracking v1.3

  • Before a session: “How long do you think this will take?”
  • After: see the gap between estimate and reality, so you can recalibrate over time
Why this matters Time blindness is a core ADHD symptom. The only way to improve is to measure the gap honestly, without judgment.

Shame-Free Welcome Back v1.3

  • Return after a break and the app greets you — not your missed streak
  • Your longest streak stays visible. A 5-minute restart session is one tap away
Why this matters Every competing app punishes you for falling off. Being the one that doesn’t is the entire difference between a tool you quit and one you come back to.
Phase 2 — v1.4 Shipped

Start Faster

Make starting so easy it feels automatic. Zero decisions, zero friction, zero guilt.

One-Tap “Just Start” Button v1.4

  • A single button on your home screen. Tap it. A 5-minute timer starts with a body double encouragement
  • No task input. No decisions. Just start
Why this matters 67% of ADHD adults report task initiation as their biggest daily challenge. We’re named “Just Start” — our home screen should embody it.

Visual Time Timer v1.4

  • A colored wedge that shrinks as time passes, making time physically visible
  • Inspired by the Time Timer used by occupational therapists for 30+ years
Why this matters ADHD brains process visual time representations 3x better than digital numbers. No focus app has digitized the most recommended ADHD tool.

Energy-Adaptive Sessions v1.4

  • Low energy? We suggest 5 minutes. High energy? Go for 45
  • Your session length matches your capacity, not a rigid schedule
Why this matters Rigid 25-minute Pomodoros on low-energy days trigger shame and abandonment. Adaptive structure matches real ADHD life.

Grace Days v1.4

  • Renamed streak freezes. Because life happens, and missing a day shouldn’t erase your progress
  • Partial sessions celebrated, not punished
Why this matters ADHD users experience 3x higher rejection sensitivity. Punishment-based apps (Forest’s dead trees) drive churn, not habits.

30-Second Onboarding v1.4

  • Tell us what you’re avoiding. AI gives you one step. Timer starts
  • You’re focusing in under 30 seconds. No slides. No setup. No friction
Why this matters Tiimo’s #1 complaint is setup complexity. Every minute of configuration is a minute an ADHD brain can abandon the app.

Share Your Wins v1.4

  • A native Instagram Stories share flow with your focus time, streak, and garden
  • One tap, from anywhere in the app
Why this matters The ADHD community on TikTok and Instagram actively shares tools that work. Built-in sharing = free, authentic distribution.
Phase 2.5 — v1.4.1 Shipped

Stay In It

Two pulled forward from v1.5 to help new users stick the 14-day trial.

Time Blindness Coach v1.4.1

  • Your time estimates vs. reality, surfaced on the Stats screen
  • Are you an underestimator? Overestimator? Accurate? Now you know — and improve session by session
Why this matters Teaching time perception is a clinically meaningful outcome. Pulling this forward turns the estimation feature you already use into a coach, not just a tracker.

Async Body Double v1.4.1

  • A gentle daily check-in scheduled at your peak focus hour, learned from your own session history
  • “Hey, just checking in. No pressure. One tiny step today?”
Why this matters ADHD requires external prompts to initiate tasks. A nudge timed to your real focus pattern bridges intention and action without nagging.
Phase 2.6 — v1.4.2 Shipped

On Your Screen

Make Just Start visible the moment you unlock your phone — in your language.

Home Screen Widget v1.4.2

  • Streak, level, and total focus minutes right on your home screen
  • Lock screen widgets too — circular, rectangular, and inline (iOS 16+)
  • Tap to start a session without opening the app
Why this matters Passive accountability matters. A streak you can’t see is a streak you forget. A streak on your home screen is one you protect.

App Store in Your Language v1.4.2

  • Screenshots, headlines, and descriptions localized for all 39 App Store languages
  • From Spanish to Japanese, Arabic to Hindi — users see Just Start in their own words
Why this matters Apple’s App Store search reads text on screenshots. Localized screenshots = native-language ranking signals + dramatically higher conversion in non-English markets.
Phase 3 — v1.5 Planned

Know Yourself

Understand your ADHD patterns. Turn data into self-knowledge.

Medication Awareness v1.5

  • Optionally log when you take medication
  • After 2 weeks, see how timing correlates with focus quality. Data to share with your doctor
Why this matters 70%+ of ADHD adults take medication. No focus app helps you understand how meds affect your focus.

iPad & Android v1.5

  • Full iPad layout with Split View support
  • Android launch on the Play Store (pending developer account approval)
Why this matters 30% of App Store users have iPads. 50% of the world uses Android. Accessibility means meeting people where they are.

Apple Health Data Viz v1.5

  • Your stats reimagined with ring-based progress goals, beautiful heatmaps, and monthly trend charts
Why this matters Data is only useful if it’s beautiful enough to check. Apple Health proved that satisfying visualizations drive daily engagement.

Apple Watch App v1.5

  • Start, pause, and end sessions from your wrist. Complications for streak and today’s minutes
  • Haptic session-complete taps so you don’t have to look at your phone
Why this matters For the ADHD brain, the phone is the distraction. A wrist-only session means you can focus without picking up the thing that pulls you away.
Phase 4 — v2.0 Planned

Together

Focus is easier when you’re not alone.

Real-Time Focus Challenges v2.0

  • Challenge friends to 7-day focus duels. Live leaderboards
  • Friendly competition that makes you want to focus
Why this matters Social accountability is the strongest predictor of ADHD task completion. Challenges add external motivation without the scheduling burden of Focusmate.

Community Focus Rooms v2.0

  • See that 12 other people are focusing right now. Drop into a quiet virtual room
  • Async co-working without cameras or scheduling
Why this matters Body doubling works because of presence, not interaction. A quiet room of focused strangers is powerful and zero-friction.

Coach Integration v2.0

  • Share your focus reports with your ADHD coach or therapist
  • Exportable progress PDFs with session trends and estimation accuracy
Why this matters ADHD coaches charge $100–300/hr. Giving them your data makes sessions more productive and validates the app clinically.

Clinical Validation v2.0

  • Partnership with a university to study Just Start’s impact on ADHD task initiation and focus duration
Why this matters Only 38% of ADHD apps are clinically validated. A published study would make Just Start the evidence-based choice therapists recommend.
Intentional Omissions

What we're NOT building

Focus means saying no. These are features competitors have that we intentionally skip.

Not a planner

Use Tiimo or Structured for that. We help you DO, not plan.

Not a to-do list

Use Things or Todoist. We help you START the thing, not list it.

Not a meditation app

Use Headspace or Calm. We help you focus on work, not relax.

Not a rigid schedule

Tiimo’s auto-advancing timers trigger defeat. We adapt to you.

Not a guilt machine

Forest kills your tree. We celebrate that you started at all.

How We Decide

Prioritization Principles

Does it reduce friction to start? If yes, prioritize.

Does it address a core ADHD symptom? Time blindness, task initiation, emotional dysregulation, reward insensitivity. If yes, prioritize.

Can we do it with existing infrastructure? Anthropic API, RevenueCat, local storage. If yes, it's cheaper than it looks.

Does it create a reason to come back tomorrow? If yes, it drives retention.

Would adding this make a user open another app less? If yes, it reduces cognitive load.