Public Roadmap

Where we're going next

A complete ADHD focus experience, not a bloated feature list. Every addition must reduce friction, build momentum, or deepen accountability.

Phase 1 — v1.0 – v1.3 Shipped

Foundation

Build the core ADHD focus experience with AI, gamification, and cloud sync.

AI Body Doubling v1.0

  • Periodic check-ins that adapt to your energy level
  • Like having a supportive friend quietly working next to you
Why this matters Virtual body doubling reduced task avoidance by 30% in a 12-week study of 117 adults (University of Sussex, 2023).

AI Task Breakdown v1.1

  • Type what you’re avoiding. Get one tiny first step instantly
  • Expand into 5–8 micro-steps with time estimates
Why this matters Task paralysis is the #1 reported ADHD challenge. Goblin Tools proved massive demand — we added execution.

Focus Garden & XP v1.2

  • Grow plants as you focus. 5 biomes, seasonal collections, 50 levels, 30+ achievements
  • Nothing dies if you miss a day
Why this matters Gamification boosts engagement 35% in ADHD apps. Shame-free design (no dead trees) prevents the guilt spiral Forest triggers.

Pre-Session Check-ins v1.2

  • Rate your energy and mood before each session
  • The app adapts its behavior to how you’re feeling right now
Why this matters ADHD energy fluctuates dramatically. A tool that ignores your current state will feel irrelevant on bad days.

Live Activities & Widgets v1.2

  • See your timer on the lock screen and Dynamic Island
  • Start sessions from your home screen or Siri
Why this matters Every tap between “I should focus” and “timer running” is a chance for the ADHD brain to get sidetracked.

Cloud Sync v1.3

  • Sign in with Apple or email
  • Your sessions, streaks, and garden sync across devices automatically
Why this matters Data loss on device change was the #1 reason ADHD users abandoned timer apps in our research.
Phase 2 — v1.4 In Development

Start Faster

Make starting so easy it feels automatic. Zero decisions, zero friction, zero guilt.

One-Tap “Just Start” Button v1.4

  • A single button on your home screen. Tap it. A 5-minute timer starts with a body double encouragement
  • No task input. No decisions. Just start
Why this matters 67% of ADHD adults report task initiation as their biggest daily challenge. We’re named “Just Start” — our home screen should embody it.

Visual Time Timer v1.4

  • A colored wedge that shrinks as time passes, making time physically visible
  • Inspired by the Time Timer used by occupational therapists for 30+ years
Why this matters ADHD brains process visual time representations 3x better than digital numbers. No focus app has digitized the most recommended ADHD tool.

Energy-Adaptive Sessions v1.4

  • Low energy? We suggest 5 minutes. High energy? Go for 45
  • Your session length matches your capacity, not a rigid schedule
Why this matters Rigid 25-minute Pomodoros on low-energy days trigger shame and abandonment. Adaptive structure matches real ADHD life.

Grace Days v1.4

  • Renamed streak freezes. Because life happens, and missing a day shouldn’t erase your progress
  • Partial sessions celebrated, not punished
Why this matters ADHD users experience 3x higher rejection sensitivity. Punishment-based apps (Forest’s dead trees) drive churn, not habits.

30-Second Onboarding v1.4

  • Tell us what you’re avoiding. AI gives you one step. Timer starts
  • You’re focusing in under 30 seconds. No slides. No setup. No friction
Why this matters Tiimo’s #1 complaint is setup complexity. Every minute of configuration is a minute an ADHD brain can abandon the app.

Share Your Wins v1.4

  • After each session, share a beautiful card on Instagram Stories with your focus time, streak, and garden
  • One tap
Why this matters The ADHD community on TikTok and Instagram actively shares tools that work. Built-in sharing = free, authentic distribution.
Phase 3 — v1.5 Planned

Know Yourself

Understand your ADHD patterns. Turn data into self-knowledge.

Medication Awareness v1.5

  • Optionally log when you take medication
  • After 2 weeks, see how timing correlates with focus quality. Data to share with your doctor
Why this matters 70%+ of ADHD adults take medication. No focus app helps you understand how meds affect your focus.

Async Body Double v1.5

  • Your AI body double checks in once or twice daily, even outside sessions
  • “Hey, you haven’t focused today. Want to do a quick 5 minutes?”
Why this matters ADHD requires external prompts to initiate tasks. A gentle daily nudge at your optimal hour bridges the gap between intention and action.

Time Blindness Coach v1.5

  • See whether you over- or underestimate tasks, and by how much
  • Watch your time perception improve over weeks
Why this matters Teaching time perception is a clinically meaningful outcome. This turns the estimation feature into a coach, not just a tracker.

iPad & Android v1.5

  • Full iPad layout with Split View support
  • Plus Android launch on the Play Store
Why this matters 30% of App Store users have iPads. 50% of the world uses Android. Accessibility means meeting people where they are.

Apple Health Data Viz v1.5

  • Your stats reimagined with ring-based progress goals, beautiful heatmaps, and monthly trend charts
Why this matters Data is only useful if it’s beautiful enough to check. Apple Health proved that satisfying visualizations drive daily engagement.
Phase 4 — v2.0 Planned

Together

Focus is easier when you’re not alone.

Real-Time Focus Challenges v2.0

  • Challenge friends to 7-day focus duels. Live leaderboards
  • Friendly competition that makes you want to focus
Why this matters Social accountability is the strongest predictor of ADHD task completion. Challenges add external motivation without the scheduling burden of Focusmate.

Community Focus Rooms v2.0

  • See that 12 other people are focusing right now. Drop into a quiet virtual room
  • Async co-working without cameras or scheduling
Why this matters Body doubling works because of presence, not interaction. A quiet room of focused strangers is powerful and zero-friction.

Coach Integration v2.0

  • Share your focus reports with your ADHD coach or therapist
  • Exportable progress PDFs with session trends and estimation accuracy
Why this matters ADHD coaches charge $100–300/hr. Giving them your data makes sessions more productive and validates the app clinically.

Clinical Validation v2.0

  • Partnership with a university to study Just Start’s impact on ADHD task initiation and focus duration
Why this matters Only 38% of ADHD apps are clinically validated. A published study would make Just Start the evidence-based choice therapists recommend.
Intentional Omissions

What we're NOT building

Focus means saying no. These are features competitors have that we intentionally skip.

Not a planner

Use Tiimo or Structured for that. We help you DO, not plan.

Not a to-do list

Use Things or Todoist. We help you START the thing, not list it.

Not a meditation app

Use Headspace or Calm. We help you focus on work, not relax.

Not a rigid schedule

Tiimo’s auto-advancing timers trigger defeat. We adapt to you.

Not a guilt machine

Forest kills your tree. We celebrate that you started at all.

How We Decide

Prioritization Principles

Does it reduce friction to start? If yes, prioritize.

Does it address a core ADHD symptom? Time blindness, task initiation, emotional dysregulation, reward insensitivity. If yes, prioritize.

Can we do it with existing infrastructure? Anthropic API, RevenueCat, local storage. If yes, it's cheaper than it looks.

Does it create a reason to come back tomorrow? If yes, it drives retention.

Would adding this make a user open another app less? If yes, it reduces cognitive load.